Monday, February 16, 2009

More Pepsi-Biting from Obama

OK, fine. I know that corporations have piggybacked off war, disaster and political propaganda campaigns to turn a quick buck in the past, but Pepsi’s current ad campaign is positively analrapististic. For the uninitiated (and we’re about a month late to the party here), watch this Pepsi flack try to keep a straight face while telling us about his employer’s desire to seize upon a “cultural movement” and “a spirit of optimisim” to quench our “thirst for positive change”...through mass quantities of refined corn syrup. He also implies that the Obama campaign ripped off the campaign, using as his crucial piece of evidence the fact that Pepsi is older than Barack. 

In its ads, Pepsi tells us that “every generation refreshes the world.” Well, now...come to think of it, that’s absolutely true: The baby boomers refreshed our supply of potential soldiers, the beatniks refreshed American demand for berets, the hippies refreshed our appreciation for the First Amendment, Gen X refreshed the cocaine industry, Gen Y refreshed the flat-top, and the millenials refreshed our definition of “refresh.” Who doesn’t want to be a part of that? I’m in -- toss me a Pepsi, Britney


The more I study the Obama campaign, the more I begin to side against the man: He clearly nicked original Pepsi catchphrases like “Yes You Can” and “Fo Sho!” (because, after all, black=now acceptable in Kansas!). His campaign logo looks eerily similar to that of Pepsi--a company that, I must remind you, is older than Obama. And the fact that Obama decided to get inaugurated just as Pepsi rolled out its “Change” campaign is too coincidental for comfort. Nope, my mind’s made up -- Obama’s a thief. He’s from Illinois, home of Blagojevich and that other locked-up former governor and R. Kelly and Oprah, who once endorsed a memoir that wasn’t even true. It was fictional, which is Dutch for “sucked.” 


So there it is -- the truth in all its exhaustively-investigated, naked glory. Screw off, Obama. Get your own damn ad campaign. And give Enrique his mole back while you’re at it. 

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